![]() Use headings to break up information and give each tip or theme its own paragraph. They don’t need to know you discovered your favourite spice on a trip to Sri Lanka in the summer of 1999. Thick paragraphs are daunting to those who only searched ‘how to cook steak’. They want to find information easily, whether it’s product spec, breaking news or instructions. Online readers want bite-sized tips and instructions. They know they can find something more engaging or insightful elsewhere, at the touch of a button.Īvoid long sentences, chunky paragraphs and complex language. People simply can’t be bothered with things that don’t hold their attention. ![]() The human attention span is now just 8 seconds. Google Analytics tells you about your audience’s age, gender, interests and the device they’re using – but there’s something else you need to know about the online reader. A bit about online readersīefore you write anything, you need to know who you’re writing for. These are my tips for effective online copywriting. So, how do you make your writing better? Slip in rhetorical questions to set you up to introduce your topic? Sometimes. It engages readers, helps them move around your site and convert. ![]() The potential of online copy shouldn’t be overlooked.
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